Top 10 Laptop Brands in the World 2023

The laptop industry has witnessed constant evolution since the introduction of the first clamshell portable laptop, the Compass, by John Ellenby and his company Grid Systems in 1982. Despite the progress made, the fundamental design of opening and closing a laptop, as set by the Compass, remains the standard benchmark. Today’s laptops are a far cry from the initial portable computers, with powerhouse performance and modern features. In this article, we present the top 10 laptop brands in the world for 2023, known for their exceptional technology and innovation, as well as providing top-notch customer support. We have rated these brands based on the tech specs they offer and the value for money they provide. In today’s world, laptops have become a necessity, and fortunately, there is no shortage of options available to meet everyone’s needs and budget. However, with so many brands and models available, choosing the best one can be overwhelming. To help you make an informed decision, we have compiled a list of the best laptop brands for 2023 that cater to different consumer needs.

Rank 1. Apple

If you’re in the market for a high-end laptop, smartphone, computer, or tablet, Apple is one of the top brands to consider. Known for their exceptional customer support, superior build quality, user-friendly interfaces, striking design, powerful performance, and stunning display, Apple products are truly luxurious. Apple laptops are particularly eye-catching, with a sleek design and the iconic backlit Apple logo on the lid. But it’s not just about looks – Apple’s operating system is renowned for its reliability, superior user experience, and minimal errors compared to Windows. When it comes to reliability, Apple laptops are almost universally praised for their consistency and predictability. With an annual revenue of over $230 billion and net income of almost $50 billion, Apple is a major player in the tech industry, employing over 120,000 people worldwide. But it’s not just about the products themselves – Apple also offers some of the best customer support in the industry. Whether you prefer in-person assistance at one of their many stores, 24/7 phone support for the first 90 days after purchase, live chat support, or online tech support, Apple has you covered.

Here are some pros and cons, along with key details about Apple laptops:

Pros:

1. Build Quality and Design: Apple laptops are renowned for their premium build quality, sleek and minimalist design, and use of high-quality materials.
2. Retina Displays: Many Apple laptops feature Retina displays with high resolutions, providing sharp and vibrant visuals.
3. Performance: MacBooks are known for their strong performance, thanks to powerful processors and optimization between hardware and software.
4. Longevity: Apple laptops often have a longer lifespan and retain their value well, making them a good investment.
5. macOS: Apple’s macOS operating system is user-friendly, stable, and often praised for its seamless integration with other Apple devices.
6. App Ecosystem: MacBooks have access to a vast selection of applications through the Mac App Store, including many professional and creative tools.
7. Security: Apple emphasizes security with features like Touch ID and the T2 Security Chip, making MacBooks less susceptible to malware.
8. Customer Support: Apple offers excellent customer support, including AppleCare and access to Apple Stores for in-person assistance.

Cons:

1. Price: Apple laptops tend to be more expensive than many Windows-based alternatives, which can be a significant drawback for budget-conscious consumers.
2. Limited Hardware Customization: Apple laptops are not as customizable as some Windows laptops, as Apple offers limited options for hardware upgrades.
3. Port Limitations: Some newer MacBook models have limited ports, relying heavily on USB-C connectors. This can be inconvenient if you have older peripherals.
4. Repairability: Apple laptops are notoriously difficult to repair or upgrade, and third-party repairs can be costly.
5. Limited Gaming Support: While MacBooks can handle many tasks, they are not optimized for gaming, and the selection of games on macOS is more limited compared to Windows.
6. Learning Curve: Users transitioning from Windows to macOS may experience a learning curve, as the two operating systems have some differences in how they operate.
7. Incompatibility with Windows-Only Software: If you rely on software that is only available on Windows, you may face compatibility issues with a MacBook.
8. Limited Product Range: Apple offers a limited range of laptop models, which may not cater to all user preferences and needs.

When considering an Apple laptop, it’s essential to assess your specific requirements and budget. While Apple laptops are known for their quality and performance, the decision should be based on how well they meet your personal or professional needs, as well as your willingness to invest in the Apple ecosystem.

Rank 2. HP

Hewlett-Packard (HP), a renowned electronics brand, has been in existence for several decades. Although not as popular as it used to be, HP is still a trusted manufacturer of reliable desktops that are widely used by professionals and gamers. HP is also one of the leading companies in laptop manufacturing, offering some of the best laptops for students with an annual revenue of approximately $53 billion. While HP’s laptop reputation hasn’t always been the best, the latest HP laptops have adopted design cues from their contemporaries, resulting in fast, powerful machines that are easier for consumers to adopt for personal projects. In terms of laptop range, HP provides a wide array of options, including convertibles, fanless laptops, gaming devices, detachable 2-in-1s, basic notebooks, and high-end workstations. Their machines excel in performance, and their high-end series, such as Spectre, Omen, and ZBook, pack in some of the best features and offer the best value for money. The entire HP Spectre and Envy lineup boasts a gem-cut design and captivating aesthetics. Other series include Pavilion, EliteBook, Essentials, ProBook, Chromebooks, and more. When it comes to customer support, HP is among the top five manufacturers, with options for up to three years of comprehensive warranty, providing serious protection for your new laptop.

Here are some pros and cons, along with key details about HP laptops:

Pros:

1. Variety of Models: HP offers a wide range of laptop models, catering to various needs, including business, gaming, and general use.
2. Affordability: HP laptops come in a variety of price ranges, making them accessible to a broad range of consumers with different budgets.
3. Build Quality: Many HP laptops feature durable designs and build quality, with some models made from high-quality materials.
4. Customization Options: HP laptops often allow for more hardware customization and upgrades, including RAM and storage.
5. Customer Support: HP provides various support options, including online resources, phone support, and authorized service centers.
6. Innovation: HP has a history of introducing innovative features and technologies in its laptops, such as convertible 2-in-1 designs and high-resolution displays.
7. Gaming Laptops: HP’s OMEN series offers gaming laptops with powerful hardware and gaming-specific features.

Cons:

1. Bloatware: Some HP laptops come with pre-installed software and bloatware, which can affect performance and require cleanup.
2. Battery Life: While HP laptops offer a range of battery life options, some models may have shorter battery life compared to competitors.
3. Build Consistency: While some HP laptops have excellent build quality, others may feel less premium, so the experience can vary across different models.
4. Heating Issues: Some HP laptops may experience heating issues during extended usage, particularly with gaming models.
5. Design Aesthetics: HP’s laptop design, while improving, may not be as sleek or stylish as some other brands, which can be a matter of personal preference.
6. Display Quality: While many HP laptops offer good displays, there may be variations in terms of brightness, color accuracy, and resolution.
7. Longevity: Some users have reported issues with the long-term reliability of HP laptops, particularly with components like hinges and keyboards.

When considering an HP laptop, it’s important to research specific models and read reviews to determine which one best suits your needs. HP laptops offer a variety of options, so you can find a model that fits your budget and requirements, whether you need a laptop for everyday use, business, or gaming. Be sure to consider factors like build quality, hardware specifications, and customer support when making your decision.

Rank 3. Lenevo

Lenovo is a renowned Beijing-based global conglomerate that was established in 1984. It is primarily associated with computer manufacturing and boasts a global computer market share of 25.1 percent, which is closely followed by HP and Dell. The company generates an annual revenue of almost $45 billion and has more than 60,000 employees across the globe. Lenovo is renowned for its premium laptop brands, which are slightly higher in price compared to other manufacturers, but are worth the investment for their quality and performance. Their laptops are ideal for all kinds of tasks and can be used by anyone including professional gamers, businessmen, and college students. Lenovo is mostly known for its business class laptops that offer not only power but also super flexible design. The Yoga and Flex series include some of the best portable laptops of 2020.

In addition to laptops, Lenovo also manufactures smartphones, desktops, tablets, monitors, and projectors. The Chinese brand has recently started manufacturing smartphones and they are known for their long-lasting batteries. Lenovo has perfection in a number of features such as graphics, touchpad, keyboard, display, and audio quality. Lenovo offers an excellent customer support system that is accessible via telephonic interface and emails. Every laptop series has a dedicated customer care interface for seamless resolution of gadget-related issues. For offline customers, the company has several brick-and-mortar service centers located worldwide. The company also offers affordable warranty extensions on select devices, which is a great value-addition for customers seeking long-term peace of mind. All in all, Lenovo continues to be one of the most reliable and customer-friendly brands in the tech market today.

Here are some pros and cons, along with key details about Lenovo laptops:

Pros:

1. Diverse Product Range: Lenovo offers a wide variety of laptops, including ThinkPad (business-focused), IdeaPad (consumer-oriented), Yoga (2-in-1), and Legion (gaming) series, allowing customers to find a laptop that suits their specific needs.
2. Build Quality: ThinkPad laptops, in particular, are renowned for their robust build quality, durability, and legendary keyboards. Lenovo laptops are often known for their sturdiness and reliability.
3. Innovative Designs: Lenovo has introduced innovative designs like the Yoga series, which feature 2-in-1 convertible form factors, and the X1 Carbon, known for its slim profile and lightweight build.
4. Price Range: Lenovo laptops cover a broad price range, making them accessible to a wide range of consumers with varying budgets.
5. Business-Focused: ThinkPad laptops are often preferred by business professionals due to their reliability, security features, and compatibility with business applications.
6. Keyboard Quality: Lenovo laptops, especially ThinkPads, are praised for their excellent keyboard quality, making them a top choice for users who do a lot of typing.
7. Performance: Lenovo offers laptops with powerful processors and hardware options, making them suitable for a variety of tasks, including gaming, content creation, and business use.
8. Warranty and Support: Lenovo provides various warranty options and customer support resources to address issues and repairs.

Cons:

1. Bloatware: Some Lenovo laptops may come with pre-installed software and bloatware, which can slow down the system and require cleanup.
2. Design Aesthetics: While Lenovo has improved its design aesthetics over the years, some users may still find their laptops less stylish or sleek compared to competitors.
3. Battery Life: Battery life can vary depending on the model, and some Lenovo laptops may have shorter battery life compared to other brands.
4. Display Quality: While many Lenovo laptops offer good displays, there may be variations in terms of brightness, color accuracy, and resolution.
5. Weight: Some Lenovo laptops, especially in the business-focused and gaming categories, can be heavier than their counterparts from other manufacturers.
6. Trackpad Quality: While Lenovo laptops typically have excellent keyboards, some users find their trackpads less responsive or accurate.

When considering a Lenovo laptop, it’s crucial to evaluate specific models based on your needs and budget. Lenovo’s extensive range of options means you can find a laptop suitable for various purposes, from business and productivity to entertainment and gaming. Consider factors such as build quality, hardware specifications, and customer support when making your decision.

Rank 4. Dell

If you are in search of the finest Windows laptop, look no further than Dell. They have garnered widespread appreciation for their technical and post-sales support, which is truly remarkable. Additionally, Dell laptops are modestly priced, and their hardware design is both powerful and straightforward. However, some users might shy away from Dell since they prefer something more complex than its simple design. Dell’s reputation as the best Windows laptop brand stems from several reasons such as their professional design, durability, and reasonable prices. If you are committed to sticking with one brand, you can opt for their three series – Inspiron, XPS, and Alienware. Inspiron is ideal for budget-conscious buyers, while XPS is perfect for high-end usage, and Alienware is specifically designed for gamers.

Dell is also one of the leading laptop brands in 2020, and rightfully so. They have laptops for everyone, and their extensive collection of notebooks is difficult to quantify. Most of their laptops boast the latest features, including touchscreens, backlit keyboards, powerful processors, and long-lasting batteries. With an annual revenue of approximately $50 billion and a workforce of over 101,000 people, Dell is undoubtedly one of the top laptop manufacturing companies.

Here are some pros and cons, along with key details about Dell laptops:

Pros:

1. Build Quality: Many Dell laptops are known for their durable build quality, with some models featuring premium materials and excellent craftsmanship.
2. Customization Options: Dell laptops often allow for hardware customization and upgrades, making it easier to adapt your laptop to your specific needs.
3. Innovative Designs: Dell has introduced innovative designs like the XPS series, which features slim bezels and premium build quality, and the Alienware series, known for gaming performance.
4. Variety of Models: Dell offers a variety of laptop series, including Inspiron (consumer-oriented), XPS (premium consumer), Latitude (business-focused), and Alienware (gaming), allowing customers to choose the best fit for their needs.
5. Performance: Dell laptops come in a range of performance levels, from entry-level to high-end configurations, making them suitable for a wide variety of tasks.
6. Battery Life: Many Dell laptops offer good battery life, depending on the specific model and usage scenario.
7. Customer Support: Dell provides customer support through various channels, including online resources, phone support, and authorized service centers.
8. Value for Money: Dell laptops often offer good value for the price, providing competitive features at different price points.

Cons:

1. Bloatware: Like many other laptop manufacturers, Dell laptops may come with pre-installed software and bloatware, which can impact system performance and require removal.
2. Price Variability: Some Dell laptop models can be more expensive than similarly configured laptops from other brands, which can be a drawback for budget-conscious consumers.
3. Heating Issues: Some Dell laptops, especially gaming models, may have heating issues during extended usage.
4. Design Aesthetics: While Dell has made significant improvements, some users may still find their laptops less stylish or sleek compared to competitors.
5. Software Updates: Dell’s software updates and drivers can sometimes be less user-friendly compared to other brands.
6. Display Quality: While many Dell laptops offer good displays, there may be variations in terms of brightness, color accuracy, and resolution.
7. Weight: Some Dell laptops, especially in the gaming and business categories, can be heavier than their counterparts from other manufacturers.

When considering a Dell laptop, it’s important to evaluate specific models based on your needs and budget. Dell offers a broad range of options, which means you can find a laptop suitable for various purposes, from everyday use and business tasks to gaming and content creation. Be sure to consider factors such as build quality, hardware specifications, and customer support when making your decision.

Rank 5. ACER

Acer, a Taiwanese computer-manufacturer, has been serving a global clientele for over 45 years now. The brand is widely recognized for its laptops, which offer great value for money. Acer laptops are known to deliver high-quality performance at affordable prices, making them a top choice for budget-conscious consumers. With a 5.7 percent global market share in laptop sales, Acer offers a wide range of devices that cater to every price range. Whether you’re looking for a simple laptop for basic tasks or a high-performance machine for gaming or other intensive applications, Acer has got you covered.

One of the most impressive features of Acer laptops is their battery life. All Acer laptops are designed to provide long-lasting battery performance, allowing you to work or play uninterrupted for several hours at a stretch. Despite being a budget-friendly option, Acer laptops don’t compromise on performance. These machines are known for their commendable performance, making them a great investment for consumers looking for affordable yet high-quality laptops.

Acer is also known for its extensive customer support system. The brand offers various support options, including live chat, telephonic calls, email, and social media platforms. Additionally, Acer has a community or forum support system in place, which allows users to connect with other users and share their experiences. The brand also has a well-connected network of physical service stations, making it easy for customers to get their laptops serviced or repaired when needed.

Here are some pros and cons, along with key details about Acer laptops:

Pros:

1. Affordability: Acer laptops are often competitively priced, making them accessible to a wide range of consumers with different budgets.
2. Variety of Models: Acer offers a broad selection of laptop models, including Aspire (consumer), Predator (gaming), and TravelMate (business), catering to different needs and preferences.
3. Customization Options: Some Acer laptops allow for hardware customization and upgrades, giving users the flexibility to adapt their laptops to their specific requirements.
4. Gaming Laptops: Acer’s Predator series is popular among gamers, offering powerful gaming laptops with high-performance components and gaming-specific features.
5. Innovative Features: Acer has introduced innovative features like the Predator Triton 900’s convertible design and the ConceptD series, tailored for creative professionals.
6. Value for Money: Acer laptops often provide competitive features at various price points, delivering good value for the price.
7. Battery Life: Some Acer laptops offer decent battery life, depending on the specific model and usage scenario.

Cons:

1. Build Quality: While Acer offers a range of laptop models, some of their budget-oriented models may have lower build quality compared to other brands.
2. Design Aesthetics: Acer’s laptop designs have improved over the years, but some users may still find them less stylish or less premium compared to competitors.
3. Heating Issues: Some Acer laptops, particularly gaming models, may experience heating issues during extended usage.
4. Bloatware: Like many other laptop manufacturers, Acer laptops may come with pre-installed software and bloatware, which can slow down the system and require removal.
5. Customer Support: Acer’s customer support can be inconsistent, and the availability of service centers may vary by region.
6. Display Quality: While many Acer laptops offer decent displays, there may be variations in terms of brightness, color accuracy, and resolution.
7. Weight: Some Acer laptops, especially gaming and high-performance models, can be heavier and bulkier than laptops from other brands.

When considering an Acer laptop, it’s important to evaluate specific models based on your needs and budget. Acer offers a wide range of options, which means you can find a laptop suitable for various purposes, from basic tasks and entertainment to gaming and content creation. Consider factors such as build quality, hardware specifications, and customer support when making your decision.

Rank 6. Asus

Over the years, ASUS has made a name for itself by providing affordable laptops that are reliable and efficient. The company is well-renowned for its in-house manufacturing of motherboards, which allows them to keep their costs low and pass on the savings to the customer. ASUS laptops, especially their mini laptops and Chromebooks, are highly popular for being the best budget-friendly machines available in the market. Despite not being considered as one of the top brands initially, ASUS has risen to the top 10 list of best laptop brands with their vast collection of attractive and powerful laptops. Acer, on the other hand, had an annual revenue of around $30 billion in 2017 and has nearly 18,000 employees globally.

The ASUS Zenbook 13 is a prime example of the company’s commitment to excellent design, with an attractive and distinct design, an excellent 1080p screen, and long battery life. ASUS can be considered the David to the Goliaths of Dell, HP, and Apple, as they offer great laptops at attractive prices. Even their budget machines offer an impressive performance, full HD display, and over 4 hours of battery life, proving that ASUS prioritizes the user’s experience. When it comes to design, ASUS uses premium quality materials, even in their laptops under $300. ASUS also offers unbelievably powerful gaming laptops, thanks to their ASUS ROG series. These days, most gamers prefer ASUS ROG over MSI and Alienware machines. Furthermore, ASUS provides prompt after-sales services to the buyers, with various interfaces such as phone calls, emails, live chat, and dedicated service centers. They even offer a complimentary accident or spill protection plan on certain devices, ensuring that their customers get a worry-free experience.

Here are some pros and cons, along with key details about Asus laptops:

Pros:

1. Diverse Product Range: Asus offers a wide variety of laptop series, including VivoBook (consumer), ZenBook (premium consumer), ROG (gaming), and ProArt (content creation), allowing users to find a laptop tailored to their specific needs.
2. Affordability: Asus laptops are often competitively priced, making them accessible to a broad range of consumers with varying budgets.
3. Innovative Designs: Asus has introduced innovative laptop designs like the ZenBook series, which feature slim and lightweight profiles with high-quality materials and unique hinge designs.
4. Gaming Laptops: Asus’ ROG series is well-regarded among gamers, providing powerful gaming laptops with high-performance components, gaming-specific features, and customizable RGB lighting.
5. Customization Options: Some Asus laptops allow for hardware customization and upgrades, giving users the flexibility to adapt their laptops to their specific requirements.
6. Battery Life: Many Asus laptops offer good battery life, depending on the specific model and usage scenario.
7. Value for Money: Asus laptops often provide competitive features and specifications at different price points, delivering good value for the price.
8. Display Quality: Asus laptops often come with high-quality displays, including options with high resolutions and color accuracy.

Cons:

1. Bloatware: Some Asus laptops may come with pre-installed software and bloatware, which can affect system performance and may require removal.
2. Heating Issues: Some Asus laptops, particularly gaming models with high-performance components, may experience heating issues during extended usage.
3. Build Quality: While Asus offers premium models with excellent build quality, some of their budget-oriented laptops may have lower build quality.
4. Customer Support: Customer support experiences with Asus can be inconsistent, and the availability of service centers may vary by region.
5. Weight: Some Asus laptops, especially high-performance models, may be heavier and bulkier than laptops from other brands.
6. Design Aesthetics: While Asus has made improvements in design aesthetics, some users may still find their laptops less stylish or premium compared to competitors.

When considering an Asus laptop, it’s important to evaluate specific models based on your requirements and budget. Asus offers a wide range of options, which means you can find a laptop suitable for various purposes, from general use and business tasks to gaming and content creation. Consider factors such as build quality, hardware specifications, and customer support when making your decision.

Rank 7. MSI